Insight · Foresight · Innovation
Understand Today. Explore Tomorrow. Shape What Comes Next.
I bring insight, foresight and curiosity together to help research, innovation and marketing teams understand what’s changing in people, culture and the wider world and what it could mean for the opportunities of the future.
Insight
I bring together research, behavioural understanding and strategic foresight to uncover the insights, tensions and opportunities shaping what comes next.
Foresight
Scanning emerging trends and weak signals to build future scenarios that inform decisions today.
Innovation
Identifying opportunities and designing experiments that turn insight into action to build the capacity to learn.
Sustainability & future-facing challenges
Working with teams on the complex, long-horizon questions where commercial value, consumer needs and wider responsibility overlap.
Ways to work with me
Most recently, I’ve been working in longer-term fractional roles, and I’m now open to freelance projects, short-term insight and foresight assignments, and one-off workshops.
I’m particularly drawn to work around sustainability, wellbeing and positive change, especially projects that leave people, places or things better than they found them.
Organisations I've worked with
